Service Agencies Building Products

We help service professionals build sellable products and automated marketing systems — so you can stop trading hours for dollars and start scaling with confidence.

WHAT WE DO

From Service-Based to Product-Led — Without Losing Your Personal Touch

We work with consultants, coaches, and specialized service providers to design productized offers that make your value easier to sell — and easier to scale. Then, we build the sales and marketing systems to take them to market, attract the right clients, and close deals consistently.

Think of us as your technical sales & marketing partner: blending smart strategy with technical know-how to build assets that work while you work.

THE FIRESTARTER FIX

Sales + Marketing + Tech (Product & AI), Aligned at the Core Our Firestarter Sales System transforms scattered efforts into a repeatable, scalable revenue engine. We start with what you already know: your past wins, your sales team’s instincts, your best-fit customers. Then we build systems to do more of what works, faster.

What We Do:

Define your Highest Value Positioning
Develop repeatable, creative go-to-market processes
Build an automated, AI-powered sales + marketing engine based on real internal intelligence
Equip every AE to sell like your best AE

The Results:

From gut feel to growth engine – We help SaaS teams:

Shorten time to close
Increase ACV
Scale sales beyond the founder
Improve team efficiency and clarity

DIVE DEEPER

1. Sales & Marketing Deep Dive

Objective: Uncover process inefficiencies and growth levers across your go‑to‑market engine.

Ouchpoint Audit: Document and score every first touch (ads, emails, calls, events).
Call Reviews and Coach: Review recorded calls and deliver assessment on messaging, discovery, and closing skills.
Pipeline & ACV Maximization: Analyze deal stages, average contract value, and velocity to spot expansion and acceleration opportunities.
Martech Stack Review: Evaluate toolset health, data integration, and automation gaps.

Q1: Which systems (CRM, marketing automation, conversation intelligence) are you currently using—and how mature are those implementations?

2. GOALS Application

Objective: Use your proprietary GOALS model to translate insights into prioritized, aligned targets.

Greatness Goals: Stretch objectives tied to top-line and customer success metrics.
Opportunity & Orientation: Identify high-ROI segments and align resources accordingly.
Aligned Action: Secure cross-functional buy-in on who does what, when.
Lock-In: Establish accountability loops and reporting cadences.
Significant Surge: Define catalyst initiatives to drive measurable surge events (e.g., a campaign or pilot).

Q2: Can you share any materials or worksheets you already use for GOALS planning? Also, is “Opportunity & Orientation” ever shortened to “O&O,” or does that risk confusion?

3. Actionability

Objective: Turn strategy into immediate, revenue-impacting activities.

A company no longer reliant on bureaucratic revenue, but instead positioned with a scalable model, a focused executive team, and a newly built sales function—ready to accelerate the next phase of growth

Lead Generation Playbook: Tactics to drive more qualified leads into the top of funnel.
Deal-Fit Calibration: Tools and scripts to focus reps on the deals they’re most likely to win.
Sales Coaching: Customized coaching on personal selling style, prospect pain points, and differentiation.
Positioning Toolkit: Refined messaging, battlecards, and objection handling.

Q3: Do you envision delivering this via workshops, one-on-one coaching, or a mix? What’s your typical cohort size?

4. Sustainable Systems

Objective: Embed a culture and infrastructure that continuously elevates performance.

Ownership & Accountability: Role charters, scorecards, and escalation paths.
Transparency & Truth: Shared dashboards and open feedback loops.
Vulnerability & Humility: Leadership rituals (e.g., “lessons learned” debriefs) to model learning from failure.
Continuous Improvement: Regular retrospectives and process-refinement cycles.

Lead Scoring

Start building your predictable, repeatable revenue-generating system today.

Stories of Growth

Ellen is a passionate C-suite extension who passionately cares for your business while scaling revenue. She is a collaborative force who sets high standards for the team and lovingly holds herself and the team accountable to doing what they say. Her technical, marketing, sales and product knowledge are a powerhouse of skills that she shares with energy and fun. If your organization is focused on growth, I highly recommend Ellen.

Ellen stepped in to overhaul our marketing strategy and leads process, and she delivered exactly what we needed. She quickly got up to speed on our business and found practical ways to reach our hard-to-target audience. No fluff or theory - just smart, resourceful solutions that worked. She moves fast and produces meaningful results. She's both a strategic thinker and a doer, which is exactly what you want in a C-suite advisor for a growth stage company.

Ellen is a results-oriented leader who focuses relentlessly on business results. Ellen worked intimately with our team to develop a marketing and sales strategy. She then trained our team and helped execute the strategy. The strategy included repeatable processes to align the team and measure our results. Ellen led the weekly status meetings and facilitated discussion that resulted in specific actions to achieve our sales goals. We continue to use the marketing and sales strategy that Ellen developed. She is a highly valuable resource who I strongly recommend.

Working with Ellen brought our team both relief and perspective that we didn’t even know we needed. She took the time to understand our brand, our outcomes and our challenges that brought our team the new ideas and processes that helped propel our marketing and sales to the next level. Her experience with fast paced Saas start-ups allowed us to accelerate growth and success for our platform.

Ellen is sharp, driven, and incredibly effective. Within days, she felt like part of our team—and played a key role in successfully launching our new product. A true pro who delivers real results

Ellen's basically your secret weapon in the C-suite - she genuinely cares about your business and knows how to drive real revenue growth. Organizational change is not easy, but Ellen can read a room and knows how to be diplomatically direct. Even on a fractional basis, Ellen was able to build real trusted relationships with our team and pushed us to improve our processes. Plus, she holds people accountable to follow through on what they commit to. Ellen brings a depth of experience across SaaS tech, marketing, sales, and product, and she makes sharing that knowledge feel effortless and fun.

Ellen's guidance and expertise during the development and launch of our 2-sided platform, Knex, has been invaluable. I particularly valued her feedback, which she always delivered with a style that hit the perfect balance between direct and professional. She is a world-class professional and I highly recommend her services. Please feel free to reach out if you have any questions.