Scale Ups

Unlock the intelligence already inside your sales team and marketing strategy to connect faster, close bigger, and grow smarter.

WHY IT’S NOT WORKING

Your team is doing the right things—content, calls, campaigns—but deals are stalling. Sales cycles are slowing, and it’s getting harder to reach decision-makers. Every pitch sounds the same, and your sales process feels like it resets with every new hire.

THE FIRESTARTER FIX

Sales, Marketing, and Tech — finally aligned. Our Firestarter System turns chaos into a scalable revenue engine by doubling down on what already works.

What We Do:

Define your Highest Value Positioning
Develop repeatable, creative go-to-market processes
Build an automated, AI-powered sales + marketing engine based on real internal intelligence
Equip every AE to sell like your best AE

The Results:

Shorten time to close
Increase ACV
Scale sales beyond the founder
Improve team efficiency and clarity

How it Works

THE FIRESTARTER SALES SYSTEM

Discovery — We analyze your current revenue process, identify what’s working, and surface hidden intelligence.
Alignment — We match sales reps to the deals they’re best suited to close, energizing performance.
Execution — We build semi- or fully-custom closed-loop AI systems to guide your team in real time.
Iteration — We refine continuously based on what moves the needle.

Why it Works

More Than Consulting. It’s Applied Intelligence. We don’t guess. We don’t push a one-size-fits-all playbook. We leverage the best of what you already do, optimize it, and turn it into a growth engine powered by strategy, creativity, and technology.

The Result

REPEATABLE REVENUE GENERATING SYSTEM

A company no longer reliant on bureaucratic revenue, but instead positioned with a scalable model, a focused executive team, and a newly built sales function—ready to accelerate the next phase of growth

What you get:

Cross-platform conversion tracking integrated into HubSpot
Lead scoring and targeting strategies
Elevated messaging across web, ads, and emails
Campaign builds and Go-To-Market execution
Prospect list creation & segmentation
Repeat in Motion methodology to amplify what’s working and cut what’s not

Lead Scoring

Start building your predictable, repeatable revenue-generating system today.

Stories of Growth

Ellen is a passionate C-suite extension who passionately cares for your business while scaling revenue. She is a collaborative force who sets high standards for the team and lovingly holds herself and the team accountable to doing what they say. Her technical, marketing, sales and product knowledge are a powerhouse of skills that she shares with energy and fun. If your organization is focused on growth, I highly recommend Ellen.

Ellen stepped in to overhaul our marketing strategy and leads process, and she delivered exactly what we needed. She quickly got up to speed on our business and found practical ways to reach our hard-to-target audience. No fluff or theory - just smart, resourceful solutions that worked. She moves fast and produces meaningful results. She's both a strategic thinker and a doer, which is exactly what you want in a C-suite advisor for a growth stage company.

Ellen is a results-oriented leader who focuses relentlessly on business results. Ellen worked intimately with our team to develop a marketing and sales strategy. She then trained our team and helped execute the strategy. The strategy included repeatable processes to align the team and measure our results. Ellen led the weekly status meetings and facilitated discussion that resulted in specific actions to achieve our sales goals. We continue to use the marketing and sales strategy that Ellen developed. She is a highly valuable resource who I strongly recommend.

Working with Ellen brought our team both relief and perspective that we didn’t even know we needed. She took the time to understand our brand, our outcomes and our challenges that brought our team the new ideas and processes that helped propel our marketing and sales to the next level. Her experience with fast paced Saas start-ups allowed us to accelerate growth and success for our platform.

Ellen is sharp, driven, and incredibly effective. Within days, she felt like part of our team—and played a key role in successfully launching our new product. A true pro who delivers real results

Ellen's basically your secret weapon in the C-suite - she genuinely cares about your business and knows how to drive real revenue growth. Organizational change is not easy, but Ellen can read a room and knows how to be diplomatically direct. Even on a fractional basis, Ellen was able to build real trusted relationships with our team and pushed us to improve our processes. Plus, she holds people accountable to follow through on what they commit to. Ellen brings a depth of experience across SaaS tech, marketing, sales, and product, and she makes sharing that knowledge feel effortless and fun.

Ellen's guidance and expertise during the development and launch of our 2-sided platform, Knex, has been invaluable. I particularly valued her feedback, which she always delivered with a style that hit the perfect balance between direct and professional. She is a world-class professional and I highly recommend her services. Please feel free to reach out if you have any questions.