Mainstreet Businesses

We back hardworking Main Street businesses—real, unflashy, and full of heart—to help unlock what’s next.

WHO WE WORK WITH

Build a Sales + Marketing Stack that Actually Works

You don’t need more tools—you need the right setup, clear visibility, and follow-through.

We help you:

Spend smarter on ads (where to invest, what to run, and how to track ROI)
Set up and connect platforms that talk to each other (including CRM integration)
Define and track MQLs, SQLs, and lead quality with clarity
Implement conversion tracking and lead scoring that shows what’s working
Create accountability for follow-up and results—not just lead volume
Coach and level-up your sales team with practical, ongoing support

And with our tech package, we go even deeper—helping you integrate AI where it actually adds value. From automation to insights, we make your business run smoother without adding complexity.

Lead Scoring

Start building your predictable, repeatable revenue-generating system today.

Stories of Growth

Ellen is a passionate C-suite extension who passionately cares for your business while scaling revenue. She is a collaborative force who sets high standards for the team and lovingly holds herself and the team accountable to doing what they say. Her technical, marketing, sales and product knowledge are a powerhouse of skills that she shares with energy and fun. If your organization is focused on growth, I highly recommend Ellen.

Ellen stepped in to overhaul our marketing strategy and leads process, and she delivered exactly what we needed. She quickly got up to speed on our business and found practical ways to reach our hard-to-target audience. No fluff or theory - just smart, resourceful solutions that worked. She moves fast and produces meaningful results. She's both a strategic thinker and a doer, which is exactly what you want in a C-suite advisor for a growth stage company.

Ellen is a results-oriented leader who focuses relentlessly on business results. Ellen worked intimately with our team to develop a marketing and sales strategy. She then trained our team and helped execute the strategy. The strategy included repeatable processes to align the team and measure our results. Ellen led the weekly status meetings and facilitated discussion that resulted in specific actions to achieve our sales goals. We continue to use the marketing and sales strategy that Ellen developed. She is a highly valuable resource who I strongly recommend.

Working with Ellen brought our team both relief and perspective that we didn’t even know we needed. She took the time to understand our brand, our outcomes and our challenges that brought our team the new ideas and processes that helped propel our marketing and sales to the next level. Her experience with fast paced Saas start-ups allowed us to accelerate growth and success for our platform.

Ellen is sharp, driven, and incredibly effective. Within days, she felt like part of our team—and played a key role in successfully launching our new product. A true pro who delivers real results

Ellen's basically your secret weapon in the C-suite - she genuinely cares about your business and knows how to drive real revenue growth. Organizational change is not easy, but Ellen can read a room and knows how to be diplomatically direct. Even on a fractional basis, Ellen was able to build real trusted relationships with our team and pushed us to improve our processes. Plus, she holds people accountable to follow through on what they commit to. Ellen brings a depth of experience across SaaS tech, marketing, sales, and product, and she makes sharing that knowledge feel effortless and fun.

Ellen's guidance and expertise during the development and launch of our 2-sided platform, Knex, has been invaluable. I particularly valued her feedback, which she always delivered with a style that hit the perfect balance between direct and professional. She is a world-class professional and I highly recommend her services. Please feel free to reach out if you have any questions.

Mainstreet Businesses

WHO WE WORK WITH

Real Estate Investors & Property Management Companies

Professional Service Providers

Home Service Pros

Local Retailers & E Commerce Brands

Niche Operators

Build a Sales + Marketing Stack that Actually Works

You don’t need more tools—you need the right setup, clear visibility, and follow-through.

We help you:

Spend smarter on ads (where to invest, what to run, and how to track ROI)

Set up and connect platforms that talk to each other (including CRM integration)

Define and track MQLs, SQLs, and lead quality with clarity

Implement conversion tracking and lead scoring that shows what’s working

Create accountability for follow-up and results—not just lead volume

Coach and level-up your sales team with practical, ongoing support

And with our tech package, we go even deeper—helping you integrate AI where it actually adds value. From automation to insights, we make your business run smoother without adding complexity.

Lead Scoring

Stories of Growth