Traction
Elevated Brand with Sales and Marketing Systems to Match — Football Analytics making waves in in America’s favorite pastime
The Case
ScoutSmart was born from founder Diane Bloodworth’s love for football and her passion for data. What started as a graduate school project quickly evolved into a powerful analytics platform used by college football programs to assess high school talent. It combined deep metrics, real scout input, and a user-friendly interface — all backed by Diane’s credibility and drive.
The product itself was innovative and respected by coaches who used it. But there was a gap: the brand wasn’t telling the story. The visuals, messaging, and outreach didn’t reflect the depth of expertise or the heart behind the mission. Marketing felt disjointed. Sales processes lacked repeatability. And the team was struggling to grow beyond early adopters.
As ScoutSmart looked to expand its footprint — and step into new areas like girls flag football — they needed more than a website refresh. They needed strategic guidance to build a brand that matched their impact, systems that converted attention into action, and messaging that spoke clearly to coaches, athletes, and recruiters alike.
That’s when Diane brought in Ellen to help turn a powerful tool into a recognizable, trusted brand with real traction.
The Challenge
- The brand’s communications didn’t reflect the credibility and passion behind the product.
- Messaging was inconsistent across channels, diluting impact.
- Needed marketing systems to generate leads and support confident sales.
The Result
We worked with Diane to transform ScoutSmart’s communications from the ground up — building a cohesive brand identity rooted in her credibility, passion, and commitment to smarter recruiting. We created clear, consistent messaging across every channel, backed by strategic marketing systems that generated leads, supported confident sales, and elevated the visibility of high school recruits. Today, ScoutSmart is reaching more coaches, helping more athletes, and expanding into girls flag football — opening doors for the next generation of female athletes to chase their college dreams.