Scaling Growth Stage
Elevating the Brand and Reviving Lead Quality in 90 Days
The Case
RoadSync had a strong product and a polished website — in fact, the company had invested seven figures in building out its digital presence early on. But despite the impressive look and feel, marketing results never followed. The disconnect left the team disillusioned. After years of underperformance, they had pulled back heavily on marketing investments and were operating without any consistent systems — or even a dedicated internal team to run them.
With a niche audience in the tow trucking and logistics industry, they knew they had something valuable. Sales had clear goals, the product delivered real ROI, and the brand had untapped potential. But without reliable marketing infrastructure, everything felt stuck. Leads were inconsistent. Campaigns weren’t moving the needle. Sales didn’t trust inbound efforts — and marketing had become an afterthought rather than a growth driver.
That’s when they brought in Ellen. Not just to tweak tactics, but to rebuild the foundation: aligning strategy with execution, designing scalable lead generation systems, and helping reconnect the brand to its revenue engine.
The Challenge
- Marketing was lacking, inconsistent and not inline with the target audience resulting in a lack of qualified leads.
- Sales lacked confidence in inbound leads due to inconsistent scoring.
- Webinar campaigns weren’t being delivered due to lack of marketing knowledge on execution and ROI.
The Result
We sharpened messaging and visuals to reflect their leadership in the tow and repair industry, then launched a targeted webinar strategy to boost market visibility. The first webinar alone delivered:
- 50% show-up rate with 46+ qualified attendees
- $100,000 in new revenue attributed to the webinar
- $37,000 directly tied to marketing efforts
- 55% lift in email open rates
We also addressed sales confidence in inbound leads with precise updates to copy, form logic, and lead scoring, which resulted in:
- Routing lower-quality leads to Customer Success for nurturing
- Re-engaging sales with higher-quality inbound leads
- Prioritizing true buyers through improved scoring
In just three months, RoadSync gained a revitalized brand, scalable content systems, a repeatable webinar engine, and measurable improvements in lead quality — turning existing strengths into even greater growth.